Discover practical guidance, expert insights, tools and seminars to help you recruit the right people in adult social care.
Our campaign aims to help employers build more diverse workforces, understand how to use values-based recruitment approaches and create welcoming environments that make people want to stay.
The Workforce Strategy for Adult Social Care highlights the need to improve our approach to recruiting people and the importance of attracting a more diverse workforce and building great working environments that retain staff.
Through approaches like values-based recruitment, we can make sure we’re introducing the right people to our sector and avoid workforce shortages. And, by creating the best possible conditions for our workforce, we can make sure people want to remain in social care long term.
Stay updated using the #RecruitRight hashtag on and , as well as our regular newsletters and communications.
We can help you to #RecruitRight
Explore your resources:
Online guides and toolkits
Values-based recruitment
Our toolkit maps out a step-by-step approach to develop and implement effective values-based recruitment and retention within your workplace. The 5As model demonstrates the different stages with relevant resources to help you in each step.
Explore the values-based toolkit
Induction toolkit
A good induction can help new employees feel happy and settled in their role and promote a sense of belonging. Our induction toolkit will help you offer a robust induction to fully support new starters and ensure you create the right first impression.
Access the induction toolkit
Care Certificate standards
The standards, updated in March 2025, define the knowledge, skills and behaviours expected of specific job roles in health and social care. They can be used to inform what information is covered during induction.
See the standards
Nursing recruitment
We have a shortage of nursing professionals in the sector. These resources have been developed to help recruit and retain our nursing workforce by sharing good practice as well as presenting new ways of doing things.
View the resources
Employing personal assistants
This toolkit will help individual employers to think about your responsibilities as an employer of personal assistants, and includes guidance, templates and resources about recruiting your team.
View the toolkit
They provide a one-stop to everything we need to do… I also love that you have given us the documents to use so we are not having to go away and put one together. Really comprehensive.
Jane Borland
Care Manager at Rathgar Care Home
Seminars and programmes
Recruit to retain programme
This interactive programme offers practical, values-based strategies to strengthen recruitment, support staff development and reduce turnover. You'll gain immediately actionable strategies to create a values-driven, supportive workplace that attracts and retains staff.
Learm more about the recruit to retain programme
Evidencing CQC safe and effective staffing through workforce planning
Our online seminar will help you think about the important role recruitment plays as part of the workforce planning process. Using data and information tailored to your service, you’ll get started with planning for the future needs of your workforce. Gain exclusive, customised tools to help you recruit and develop staff.
Register now
Our Adult Social Care Workforce Data Set (ASC-WDS) helps us to provide information on workforce characteristics, issues and trends such as demographics, pay, vacancy rates and staff turnover.
Find the latest recruitment data in our monthly tracking data visualisation.
Read more about recruitment trends and insights in ‘The state of the adult social care sector in England’ report.
Use our ASC-WDS service to access information about how your service is performing on workforce metrics such as staff turnover, pay and staff sickness, and benchmark your workplace against others.
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